25 Other Ways to Say “Coming Soon”

Letting someone know that something is “coming soon” builds anticipation and excitement. Whether it’s for an upcoming product release, event, or grand opening, conveying a sense of imminent arrival can be impactful. Below are 25 alternative ways to express “coming soon,” complete with example sentences and explanations for context.

Imminence and Anticipation

1. Arriving shortly

Example: The latest model of our smartphone is arriving shortly with some impressive new features.
Explanation: This phrase indicates that something is on the verge of becoming available.

2. On the horizon

Example: Our new eco-friendly packaging is on the horizon and promises to revolutionize the industry.
Explanation: Suggests something is approaching in the near future, often with a sense of innovation or change.

3. Set to debut

Example: The artist’s newest exhibition is set to debut next month at the city gallery.
Explanation: Indicates the planned introduction of something to the public.

Eagerly Expected

4. Just around the corner

Example: The grand opening of our downtown branch is just around the corner, and we can’t wait to welcome you!
Explanation: Implies that an event or release date is approaching very soon, often with enthusiasm.

5. Imminent

Example: The launch of our new website is imminent, promising a better user experience.
Explanation: Signifies that something is about to happen at any moment.

6. Anticipated shortly

Example: The much-anticipated update for our app is expected shortly with exciting new features.
Explanation: Highlights that something is awaited and due to occur soon.

Progress and Development

7. In the pipeline

Example: We have several innovative products in the pipeline that we’re excited to share with you.
Explanation: Specifies that something is currently in development and will be released soon.

8. Underway

Example: Plans for the new community center are well underway and will be revealed in the coming weeks.
Explanation: Indicates that progress is being made toward a forthcoming goal or event.

9. In the works

Example: A sequel to the bestselling novel is in the works and promises to captivate readers once again.
Explanation: Refers to something being actively worked on and approaching completion.

Launching Soon

10. On the verge of release

Example: Our research team is on the verge of releasing a groundbreaking study on climate change.
Explanation: Suggests that the release of something is imminent and could happen very soon.

11. About to unfold

Example: A new chapter for our company is about to unfold with the merger being finalized.
Explanation: Carries a sense of something significant that is going to happen shortly.

12. Nearly here

Example: The moment we’ve all been waiting for is nearly here—the unveiling of the new flagship product.
Explanation: Conveys close proximity to the time something is expected to occur.

Time-Related Teasers

13. Coming up

Example: Stay tuned for our biggest sale of the year coming up this Black Friday.
Explanation: This phrase teases something that will take place in the near future.

14. Counting down to

Example: We’re counting down to the release of our latest software version, bringing you advanced tools and services.
Explanation: Implies an eager countdown to an event or release.

15. Before you know it

Example: Before you know it, our new line of kitchen appliances will be available in stores.
Explanation: Indicates that the wait won’t be long and time will pass quickly until the release.

Building Excitement

16. Approaching fast

Example: The opening of our new theme park is approaching fast and will offer thrills for the whole family.
Explanation: Signifies that something is rapidly coming closer to happening.

17. Slated for arrival

Example: The next update to our operating system is slated for arrival early next quarter.
Explanation: Specifies a planned or scheduled time when something is due to come.

18. Poised to launch

Example: Our latest smartwatch is poised to launch and set new standards in wearable technology.
Explanation: Conveys readiness and positioning for the release or start of something.

Revealing Soon

19. Stay on the lookout for

Example: Stay on the lookout for our new loyalty program, which we’ll be rolling out very soon.
Explanation: Encourages ongoing attention for something that is expected to appear imminently.

20. The wait is almost over

Example: The wait is almost over for the much-requested feature in our video game.
Explanation: Indirectly acknowledges a period of anticipation, suggesting it will soon end.

21. Set to emerge

Example: The rookie player is set to emerge as a key figure in tonight’s big game.
Explanation: Points to someone or something that is about to become prominent or come into view soon.

Implied Temporal Proximity

22. In the final stages

Example: Our new fitness center is in the final stages of construction and will open its doors next month.
Explanation: Refers to the process being nearly complete, with the resulting event or availability coming up.

23. Prep your calendars

Example: Prep your calendars! Our annual conference is gearing up to be the best one yet.
Explanation: An energetic invitation to mark a date, implying that something significant is drawing near.

24. Mark your calendars

Example: Mark your calendars for the launch of our interactive online cooking classes.
Explanation: Directly asks the recipient to make a note of an upcoming event, implying its importance.

25. Brace for

Example: Brace for our next-gen virtual reality headset that will redefine the gaming experience.
Explanation: Anticipates an impactful event or product that is expected to arrive soon with a sense of thrilling expectation.

Whether it’s for marketing purposes or to keep someone informed, each phrase brings a slightly different shade of meaning to the concept of something that is about to happen or become available, allowing you to tailor the message to suit the context and intended audience.